Reports

The Reports module belongs to our Scale plan or higher.

The Reports page is your workspace for building, saving, sharing, and exporting views of your sponsorship data. You can switch between Slots reports and Deals reports depending on the question you are trying to answer.

Looking for workspace-wide performance dashboards, goals, and revenue recognition? Those live in the Metrics module.

Slots and Deals reports

Use Slots reports when you want to analyze placement-level performance, content status, publication dates, customers, tags, metrics, and booked inventory.

Use Deals reports when you want to analyze pipeline, revenue, deal status, sales reps, customers, and deal line items. Deal reports can include the individual line items that make up a deal, so you can export the same campaign broken down by publication, placement, date, and price.

Filtering Data

At the top of the Reports page, you’ll find filters that allow you to drill down into specific data points. Reports support fixed date ranges as well as dynamic date ranges, such as "Last 30 days", so saved reports can stay current without manual updates.

Customizing Columns

Tailor your data view by selecting or deselecting columns using the Columns option located at the top right corner of the table. Your visible columns control what you see in the report and what gets included when you export the current view.

Saved reports

After configuring filters, columns, entity type, and chart options, save the report so you can reopen it later from the Saved Reports sidebar. Saved reports can be personal or shared with teammates, depending on the sharing options you choose.

Workspace reports can also be shared by email when you need to send the same report setup to another teammate.

Charts

Turn on Plot to visualize the current report above the table. You can choose Bar, Line, Scatter, or Pie charts, then configure the X and Y axes, optional grouping, and aggregation method.

Supported aggregations include Sum, Average, and Count. Chart settings are saved with the report, so the visualization is restored when you reopen it.

Exporting Reports

Use Export to download the current report as CSV or JSON. Exports respect your current filters and visible columns.

For deal reports, use the line-item export when you need each deal broken down into the publication, placement, date, customer, and price rows that make up the deal. This is useful for finance reviews, campaign reconciliation, and spreadsheet handoffs.

Tracked deals use a dynamic Tracked events report instead of permanent conversion columns. Only event names that fired in the selected period appear. Each event separates last-touch and assisted attribution, and the influenced total counts an event once within the report even when several slots helped.

When deal conversion tracking is enabled, Sponsy uses the visitor's 30-day sponsored-click path. The newest valid slot receives last-touch credit. Earlier distinct slots receive assisted credit. Cross-publisher touches can contribute without exposing another publisher's slot details.

Tracked-event CSV exports use long-form rows: event, slot, attribution role, count, and anonymous path position. This keeps standard and custom events flexible without adding a permanent column for every event name.

Link tracking in reports

Publication-level link tracking helps keep sponsor URLs consistent by applying the right query parameters when slot content is saved. Cleaner links make exported reports easier to reconcile with campaign, publication, placement, deal, and slot data.

By leveraging Sponsy’s Reports module — together with Metrics for workspace-wide analytics — you gain a comprehensive understanding of your sponsorship performance, empowering you to make data-driven decisions that enhance revenue and optimize your sponsorship strategies.